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Solo Design Letchworth

Our Services

As a full service design agency we pride ourselves on providing a range of services that enhance our clients presence in the market place. We work to the philosophy that a brand is much more than just identification. Brand creates awareness, reputation and prominence which differentiates the products and services from those of its competition. Working with talented associates, we deliver creative communication solutions.

 

Projects include the design and production through all types of media from print (advertising, brochures and displays) to digital (website design and marketing), and brand strategy and internal communications. Having addressed the challenges of some of the most revered and well-known brands we are pleased to work with new clients and draw upon this experience and deliver unparalleled creativity, quality and service. 

 

Website Design

Website design and development

 

The web is undoubtedly the most sophisticated and increasingly complex method to support the communication mix.

 

Planning is complex, but an essential ongoing activity. Before creating and uploading a website it is important to plan what is needed, consider the audience or target market, along with defining content and style. We walk our clients through the process of creating effective web solutions.

 

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Custom website design iconCustom Website Design

We create great looking bespoke websites that take in all your brand principles and visions. Websites that are appealing, relevant to your audience and are the perfect platform for growth.

Website Planning PurposeWebsite Purpose - Planning

Defining the purpose of a website is one of the fundamentals in producing an effective website. We work with you to create websites that meets your expectations and that of the user.

Content Management WebsitesContent Management

We create websites that allow the client to edit content. Using a leading 'Content Management System' (CMS), allows non-technical contributors without program knowledge or special software to upload images, videos and content.

Website Compatibility W3cCompatibility - W3C Compliance

We code our sites using industry valid CSS and XHTML, these are formal standards set-out by the 'World Wide Web Consortium (W3C)*. This assists with faster load time, search engine friendly and works across leading browsers.

Logo Design

Website design and development

 

We work closely with you to create an identity that fits with your business product or service. We have many years of experience in logo design and brand development and enjoy the challenge of creating something special.

 

We seek to design and develop brand identities that align with the expectations of your audience. A brand creates certain qualities and characteristics that make it unique or special, therefore making it one of the most valuable elements of a product or service communication message.

 

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Graphic design services iconGraphic Design

Creating a brand identity is about creating a message in the minds of your audience. Effective logo identities build a connection between brand personality and its target market. We walk you through the process of developing an effective and complementary brand identity.

Graphic design longevity processLongevity

Sustainable brand identities are easy to remember, transcend trends and have positive connections. We work with you to create effective logo identities which last the test of time and create distinction.

Graphic design relevanceRelevance

Crafting the ideal logo identity that incorporates your business' values and vision for the future is important as your business will be associated with the logo identity for years to come. We create logos that can be used across all types of media in different sizes and colour combinations.

Graphic design variety optionsVariety

We create logos for all types of requirements, whether its a company, product/service logo or a project identity. We have assisted clients with creating company, project and event logos which can be used on a variety of media applications.

Print Design

Print design service

 

Printed literature can be a powerful marketing tool whether it's a standalone item or part of a large scale marketing campaign. We have been creating brochures, direct mail and large format design projects for many leading companies. Whether it's to advertise a new or enhance an existing product or service.

 

We work with you to produce creative, practical and cost effective ways of presenting your core message with style and flair.

 

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Effective promotional designEffective Promotion

We work with you to create direct mail literature that's creative and innovative. We assist you in deciding on effective methods of communicating your message to your target audience.

Brochure designBrochure Design

We have created a wide range of brochure types from 300 page catalogues to four page product brochures. We assist you in creating literature that enables you to effectively deliver company or product information to your target audience.

Large format designLarge Format

Creating eye-catching designs is only part of the solution to having your message communicated to your customers. We create designs that can be scaled to your requirements whether it's a banner for a retail premises or an exhibition stage unit.

Eco-friendly printingEco-friendly Printing

Environmentally friendly printing is the future of printing whether it's conventional or digital. We provide solutions that make the minimum impact on the environment. Our printers are registered with the FSC.

Marketing Communication

Marketing Communications

 

We work with you to identify market trends that are and will effect your company, product or service. Understanding the whole environment that the product/service is located in allows for more effective and achievable strategies. We can assist you in all aspects of the marketing strategy.


Creating an effective marketing strategy is based upon many factors.
The challenge is to get the balance right between limited company resources (human and financial) and achieving brand awareness and lead generation.
We believe real success is based on effectiveness, not just efficiencies.

 

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Utalising the marketing mixUtalising the Marketing Mix

Product/Service, Price, Place and Promotion. It is the blend of these four elements which shapes the way the products and services are marketed. Working with you we identify the most appropriate combination.

Integration in marketing communicationIntegration in Marketing Communication (IMC)

We are advocates of IMC. Making communication components coordinated allows for the concept of integration and synergy. We assist you through the process of synergising new marketing activities with existing brand elements.

Communicating with your AudienceCommunicating with your Audience

Whether it's an internal or an external communication campaign, it is key to understand current and future success and failures as this will assist in more effective results. Creating a company intranet or customer focussed website it is important to keep the brand values at its heart.

Decision making processDecision Making Process

Understanding the processes and activities customers engage in when searching, selecting, purchasing and evaluating products and services to satisfy their needs and desires. We work with you to understand your customer decision making process.

Custom Illustrations

Custom illustrations

 

Illustrations can be an integral part of a logo or campaign. They can enhance the campaign message by providing visual representation by either clarifying a complicated concept or displaying objects that are difficult to describe textually.

 

Illustrations have been used in different forms for advertisements, posters, postcards and brochures. We work with you to design illustrations that align to your brand values and create added value to the campaign message.

 

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Telling a storyTelling a Story

Like a picture an illustration can be worth a thousand words, reducing the need for large amounts of descriptive text. This can help when free space is scarce or the message needs to be viewed quickly.

Cartoon illustrationsCartoon Illustrations

Cartoons are an excellent way of imposing humour to a communication item. They can either be a single image or a sequence of images (comic strip). Cartoons can be created in many styles and colours.

Design colour profileColour Profile

We work with you to build upon your own colour palette and/or create the ideal colour palette to meet the projects objectives. The palettes can be either, black & white, full-colour or restricted to a range of selected variations of a colour.

Design diagramsDiagrams

A diagram is a good way of presenting information in a logical and accurate way. Diagrams are great additions to brochures as they help to break-up solid amounts of text. We can assist with creating effective eye-catching illustrative diagrams for all types of applications.

Photography

International Photography

 

Photographs can express more than just words, it gives the target audience another dimension to understand the communication message. Professional, creative images enhance print and online communications by evoking emotional connection that words alone can not do.

We have expertise in a wide variety of genres, which provides you with optimal choice. Whether it's a product, travel or portrait image required for a brochure or part of a marketing project we will develop the ideal solution.

 

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International photographyInternational

International assignments are our passion. Visiting remote places to meet people, understand their cultures, and display and educate through images is fulfilling. We have no borders that we will not cross for the ideal image.

Portrait photographyPortrait

Portrait shots create personality and dimension to corporate brochures, newspapers and website content. Whether it's to promote a holiday destination or to be used for a company employee profile, it is important to have a professional image.

Landmark photographyLandmarks

We have travelled through Asia, Africa, America and Europe and photographed amazing landmarks of the world. Such as Cambodia's Angkor Wat, India's Taj Mahal and Thailand's Standing Buddha.

Product photographyProduct Shots

From Internet auction sites to advertising billboards - product photography features on them all. Producing the desired effect with the right lighting takes skill and patience and we work with you to meet your image requirements.

Companies we have created work for...

Clients of Solo Design company letchworth

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